**1、 Corporate Mission and Vision**
1. * * Mission**
**Linking global resources and empowering trade for win-win outcomes**
-Focusing on the core values of import and export trade, emphasizing efficient supply chain management and a global perspective to serve customers and cooperation
Partners create long-term value.
2. * * Vision**
**Becoming a benchmark enterprise for diversified trade in the Asia Pacific region**
-Based in Guangzhou (China's foreign trade hub), radiating to the Asia Pacific and global markets, promoting the digital and green transformation of cross-border trade Type.

**2、 Core Values**
1. Integrity based**
-Strictly abide by international trade compliance, adhere to contract performance and transparent operations (such as customs declaration and tax compliance).
2. Customer first**
-Provide customized trade solutions and respond quickly to customer needs (such as 24-hour multilingual customer service). For small and medium-sized foreign students
Trade enterprises provide "one-stop" customs clearance, logistics, and financing services.
3. * * Collaboration and Win Win**
-Advocate for internal cross departmental collaboration (such as sales, logistics, and financial linkage), and external collaboration with suppliers and international customers to build an ecosystem,
Share market trends and resources.
4. Innovation and change**
-Promote the application of digital tools such as blockchain traceability and AI customs declaration systems to reduce trade friction costs.---

**3、 Cultural Characteristics and Code of Conduct**
1. Incorporate industry characteristics into culture**
-Global thinking: Encourage employees to learn cross-cultural communication (such as English/minority language training) and become familiar with international business practices.
-Risk awareness: Establish an "agile response" mechanism to address challenges such as trade barriers and exchange rate fluctuations.
-Green Trade: Prioritize cooperation with environmentally certified suppliers and promote low-carbon logistics solutions.
2. Employee Code of Conduct**
-* * Efficiency first * *: Simplify redundant processes and set a hard target of "48 hour customer demand feedback".
-* * Lifelong learning * *: Provide subsidies for international trade certificates (such as INCOTERMS, customs officers) and establish a "trade knowledge" program
The library.
-Respect diversity: Embrace employees and clients from different nationalities and cultural backgrounds through quarterly team building activities (such as festival cultural sharing events).---

###4. Cultural Symbols and Rites**
1. * * Visual Symbols**
-Logo design incorporates "spherical" elements, symbolizing global connectivity; Office layout includes clocks for multiple time zones and world maps
Transform the wall.
2. * * Featured Ceremony**
-Quarterly selection of 'Trade Star': Commending teams that have demonstrated outstanding performance in cost reduction, efficiency improvement, and customer service.
-Annual Cultural Integration Day: Showcasing trade goods and cultures from various countries, strengthening global identity.
-Risk Review Meeting: Review trade risk cases every six months to enhance risk awareness among all staff.---

###5. Implementation Path of Cultural Construction**
1. Leadership Demonstration**
-Senior executives regularly participate in negotiations with frontline clients and international exhibitions, conveying a cultural signal of 'being close to the market'.
2. * * Institutional safeguards**
-Incorporate values into performance evaluation (such as "customer satisfaction" accounting for 30% of KPI), and promotion requires cultural fit assessment.
3. Employee Empowerment**
-Establish a 'Trade Innovation Fund' to encourage employees to propose process optimization or business expansion plans.
-New employee onboarding 'Cultural Immersion Camp': Simulate the entire trade process through a sand table to understand the company's values.
4. * * Brand externalization**
-Release the 'Social Responsibility Report', disclose the achievements of green supply chain and support for small and medium-sized enterprises, and strengthen 'responsible traders' Image.--- 

###6. Reference Case Adaptation**
-Benchmarking DHL: Learn about its "international team management" and "logistics innovation culture".
-* * Learn from Alibaba International Station * *: Integrating the ecological thinking of "digital empowerment of small and medium-sized enterprises".
-* * Localized Features * *: Combining Canton Fair resources to create a community influence of "Bay Area Trade Think Tank".---

###* * Summary**
The corporate culture of WaMu Guangzhou Import and Export Trading Co., Ltd. needs to closely adhere to the three key points of "globalization, compliance, and agility"
Words, through the multidimensional implementation of systems, symbols, and behaviors, transform culture into 'reducing the cost of trade frictions'**

The actual competitiveness of enhancing customer stickiness. The ultimate goal is to make employees proud of being "builders of trade bridges" and customers proud
'Professional and reliable partner' is a trust label.